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shobha-mohan

Shoba Mohan

Founder Partner @ RARE India

Summary

Shoba Mohan (Narayanaswamy) graduated in Zoology and pursued a post-graduation in Journalism and Mass Communication with the intention of concentrating on Science Journalism. School and college life on the eastern coast of India was spent amidst a kaleidoscope of interests ranging from poetry and reading groups, cinema, dance-drama, music and mythology, story-telling, floor-art and volunteering for conservation and marine research.

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Bio

Shoba Mohan (Narayanaswamy) graduated in Zoology and pursued a post-graduation in Journalism and Mass Communication with the intention of concentrating on Science Journalism. School and college life on the eastern coast of India was spent amidst a kaleidoscope of interests ranging from poetry and reading groups, cinema, dance-drama, music and mythology, story-telling, floor-art and volunteering for conservation and marine research. Providence led Shoba Mohan to the arena of travel, married into a family considered to be leaders in bespoke and incentive travel in the inbound space and the daughter of an officer in the Indian Railways, she had travelled to almost every state of the Indian subcontinent by the time she was thirty.

When the bug of entrepreneurship wed a lust for unique and extraordinary travel, the result was RARE in 2004 – a representation and marketing company that promoted experiential travel that included a range of hospitality and tourism products – boutique palace hotels, experiential walks, riding programs, off-roading destinations, art for tourism, etc. The products encompassed a variety of interests viz. nature, health and wellness, wildlife, adventure, cuisine, art and history, culture and conservation and above all involved people – passionate, lateral thinkers and doers from various walks of life promoting an ideology and fostering learning. Shoba Mohan’s myriad interests and evolution run parallel to that of RARE – which has evolved as a company that hand-picks singular experiences and destinations across the world.
This is the profile for RARE: RARE is a leading representation and marketing company specializing in destinations and concepts related to hospitality and tourism. RARE where it began and evolved is a culmination of various sustaining beliefs and myriad interests including a great passion for experiential travel. It is powered by an inspired team that is extremely creative and has over the years worked with individual hotels, destinations, events and associated products evolving distinctive strategies that have worked for our partners. RARE has taken Art, Fairs, festivals, music, wild-life conservation, heritage walks, Vintage car rally, volun-tourism to the travel trade and beyond, to promote it as a concept for experiential / special interest travel. Our strength lies in an in-depth study and audit of the destination, relate it with the market and devise a strategy which effectively delivers the highlights, strengths and accessibility of the destinations to various segments of the market.

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