Most entrepreneurs ignore Social Media Strategy while formulating their Business Plan. Social Media is here to stay – Facebook, Twitter, Linkedln, Pinterest, Google+, YouTube are the norm of the day. Of all social media platforms, the most powerful still remains Facebook.

As per the official release of Facebook Statistics and Facts for 2011, Facebook has 500+ million users, which means Facebook is used by 1 in every 13 people in the world, with over 250 million of them (over 50%) logging in daily. And, in just 20 minutes over 1 million links are shared, 2 million friend requests accepted and almost 3 million messages are sent. Unfortunately many entrepreneurs perceive Facebook as a mere home page to host brand/product info.

Heard of Facebook Groups? Just like organizing email and documents folders aids efficient archival-retrieval, Facebook groups, aid many marketing activities. Facebook is exceptional in self-help and creating a group is no ordeal at all, with advantages galore -

  • Focused customer service, rapid reduction in response time
  • Communities targeting specific products/services
  • Features like a closed or ‘secret’ members-only group help promote networking
  • A central repository to collect feedback, respond, keep track of good-will/complaints
  • A catalyst to drive-in new sales through dialogue facilitation
  • Brand awareness built strategically

A new Facebook strategy is Promoted Posts that allows business pages with 400 or more ‘likes’ to pay fans to view posts on their Newsfeeds. It is enabled with ‘call-to-action’, linkage/lead nurturing, photo/video upload options etc. and a self-tracking mechanism with the figures of Promoted Posts displayed automatically on the FB page. So it’s tangible too. Whoa! Isn’t it?

Customer acquisition and retention the Facebook way is easy and sure pays off. So do you want to be an old-school entrepreneur and miss out on the whopping potential of Facebook Marketing? Watch this space for more Social Media Engagement Tips and don’t forget to call on us at the TiEcon Summit on Oct 25th and Oct 26th 2012.

Sources: entrepreneur, digitalbuzzblog

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